Voluntary industry initiative on plastic packaging now officially open for signature


Following its tradition of steering best practices through voluntary action, the detergents industry today opened its new voluntary initiative on plastic packaging for signature. The initiative aims to increase the uptake of recycled content in plastic packaging over the next few years by setting ambitious targets to reach by 2025: 

  • A minimum of 20% volume of recycled plastic material in the packaging of all household products in the A.I.S.E. portfolio
  • Ensuring that all plastic packaging for household products can be recyclable, reusable or compostable

Companies do not need to be members of A.I.S.E. or its network of national associations to sign up to the commitment. Full details are available here:

For further information, please contact us by sending an e-mail to aise.main@aise.eu, to the attention of the Legal team.