The I prefer 30° campaign creates a real buzz as promotional activities get well underway

Over the last weeks the I prefer 30° campaign has become increasingly visible with coverage appearing across a variety of channels due to the local activities of the national associations and partners rolling out the campaign.

 As core media activities are also well underway and local ambassadors continue to grow, the result is almost 150,000 visitors to website to date! Let’s continue to work together to spread the message about the benefits of low temperature washing!

To download an overview click here

Remember there is still time for new partners to join until end of June 2014!

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