Opportunities to improve communication of safety information to consumers

The Detergent Regulation review was a milestone to assess the success and weaknesses of this key regulatory requirement. From an environmental standpoint, the regulation has permitted advancement and is deemed as the gold standard for surfactants. 

Conversely, studies have shown that improvement is needed on communication to consumers who are currently confused by copious, crowded technical content on-pack. This is compounded with discrepancy on information provided, due to detergent products being subject to three separate regulations. Eliminating the duplication and inconsistency on-pack, focusing on key information and the use of well-designed icons would be more effective. There is also potential to use digital means to allow consumers to have highlighted, customised information.

Read more in the the H&PC article:"Opportunities to improve communication of safety information to consumers" (Sep./Oct. 2019)