"I prefer 30°" Release of close-out report for Wave 1 campaign & call for interest for Wave 2 campaign


"I prefer 30°" Low Temperature Washing Campaign: 

Release today of close-out report for Wave 1 of campaign & call for interest for Wave 2 of campaign

Today, A.I.S.E. releases the comprehensive close-out report of the "I prefer 30°” Low Temperature Washing campaign launched in 2013 and running throughout 2014. The aim of this initiative was to promote more sustainable use of household laundry detergents by consumers and in particular, encourage the use of low temperature washing through a unique multi-stakeholder campaign. The report details activities undertaken by A.I.S.E.’s National Associations and the different partner organisations in all five participating countries (Belgium, Denmark, France, Italy and UK). It includes an Executive Summary as well as country reports/annexes, highlighting achievements and learnings of the campaign.

To access the report, please visit the Sustainable Consumption page here

Coinciding with the release of the report, A.I.S.E. is also happy to call for an expression of interest to organise a sequel of this initiative for activation in 2016. Building on the success of the first campaign, A.I.S.E. has updated the project description and relevant commitment letters for partners who wish to join the campaign sequel. This call for interest to detergent companies and suppliers closes on 1 December 2015.

The project description, which outlines the timeline and all terms and conditions for participation is available here.