“I prefer 30°” portal officially launched to consumers today!

A.I.S.E. together with five of its national associations (AFISE, Assocasa, Detic, SPT, UKCPI), announces the launch of the "I prefer 30°” consumer campaign for low temperature washing today. 

Why not kickstart your new year by joining the movement and making a real difference to our environment by washing at 30° according to our laundry guidance above! Keep an eye on the website at www.iprefer30.eu for all our latest news and events around the campaign in the five countries. 

To download the external stakeholder release, click here