re-launched: comprehensive online resource for sound and expert advice on cleanliness & hygiene


It gives us great pleasure to announce that A.I.S.E. is re-launching its consumer website today. is the official reference portal of the detergents and maintenance products industry to inform consumers about the safe and sustainable use of its products at home. appears on billions of products packs across Europe.

Initially created in 2008, is the official portal common to the whole industry, informing European consumers about cleanliness and hygiene at home. Structured in essentially four main chapters, it provides relevant and useful advice on:
  • Cleanliness & hygiene
  • Safe use
  • Sustainable cleaning 
  • Reading the label 
Please find below our press release. We will be delighted to receive your feedback and its various videos! Over the coming weeks, will be translated into 21 languages.