A.I.S.E. launches a new sleeve icon

As part of its commitment to help increase the uptake of recycled packaging material, notably to help achieve the objectives of its voluntary pledge on plastic packaging, A.I.S.E. launched the Sleeve icon in order to encourage consumers to take the sleeve off the pack after using the product, thus facilitating the recycling of the plastic bottle by recycling companies.


This applies to companies using full-body sleeves in the detergent and maintenance products sector in Europe, respecting the guidelines provided by the European PET Bottle Platform (EPBP). The use of this icon applies to all plastic bottles, and it is not limited to PET. The icon is available to any company of the detergent and maintenance sector in Europe, and may be used by other sectors too provided the guidelines herewith are respected.

A.I.S.E. has shared this material with the following organisations to aim for a common industry approach and consistency in the message towards consumers: AIM, Cosmetics Europe, EPBP, EuroCommerce, EUROPEN, FoodDrinkEurope, the Forum Rezyklat, the Packaging Chain Forum, Petcore Europe and Plastic Recyclers Europe.