The 15th A.I.S.E. Annual Cleaning and Hygiene Forum took place on 8 December 2022, bringing together representatives from European Institutions, Member States, NGOs, industry, and value-chain partners to discuss how changing legislation and customer expectations are driving innovation in the sector. Moderated by Jacki Davis, participants discussed how the Green Deal is shifting industry mindsets, the scientific foundations of circular economy, how to work together harmoniously and the role of the A.I.S.E. on its 70th anniversary.