Moderator : Mia Forbes Pirie 

14:00-14:10 Welcome and introduction 
Susanne Zänker,Director General, A.I.S.E. 

14:10-14:30  Digitalisation and the disruption of voice in the laundry value chain 
Nick STENE, Euromonitor

14:30-14:50 Update on the evaluation of the Detergents Regulation and the Fitness check on chemicals legislation 
-  challenges and opportunities.
Kirsi Ekroth-Manssila, Head of Unit, Chemicals, DG GROW, European Commission 

14:50-15:10 Chemicals and consumers: a communication challenge 
Johanna Salomaa-Valkamo Head of Communications, ECHA

15:10-15:30 Improving our future labels and digitalisation opportunities : consumer findings and first ideas
Paul Clohessy, P&G/A.I.S.E. 

15:30-16:00 BREAK 

16:00-17:00 Panel discussion:Consumers’ expectations & Opportunities through the Detergent regulation review 
      • Christel Søgaard Kirkeby, Danish Consumer Council 
      • Dr Claudia Thierbach, German Federal Environmental Agency
      • Gerard Luijkx, Unilever/A.I.S.E., 
      • Bernd Glassl, IKW 
17:00-17:15 Conclusion 
Arndt Scheidgen, A.I.S.E. President 

17:15-18:00 Cocktail

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About  A.I.S.E.

A.I.S.E. is the International Association for Soaps, Detergents and Maintenance Products. Based in Brussels, A.I.S.E. has been the voice of the industry to EU regulators for 65 years. 

Membership consists of 29 national associations across Europe, 18 corporate members and eight value chain partners. Through this extensive network, A.I.S.E. represents over 900 companies supplying household and professional cleaning products and services across Europe. 

A.I.S.E. has a long history in leading voluntary industry initiatives that focus on sustainable design, manufacturing and consumption, product safety and safe use of products by consumers and professional customers.