Hotel Renaissance (Brussels)

 A.I.S.E.’s annual "Cleaning & Hygiene Forum” is a key platform that brings together high level policy-makers, academia and industry stakeholders who hold a common interest in the development of the detergents industry. 

 This year’s event will focus on the current review of the Detergents Regulation and the REFIT on chemicals legislation (and CLP in particular). The A.I.S.E. Forum will notably provide opportunities to discuss with different stakeholders industry’s insights into consumer habits and digitalisation, in the overall context of a more effective on-pack information to consumers for a sustainable and safe use of products. 

Who should attend this event?

An invitation is extended to all interested stakeholders, including:

  • Representatives from  EU institutions (European Commission, European Chemicals Agency (ECHA) and European Parliament)
  • Member States’ competent and enforcement authorities
  • NGOs
  • Related industries and value-chain partners
  • A.I.S.E. members
  • Other interested parties (Poison Control Centres etc.)


Moderator : Mia Forbes Pirie 

14:00-14:10 Welcome and introduction 
Susanne Zänker,Director General, A.I.S.E. 

14:10-14:30  Digitalisation and the disruption of voice in the laundry value chain 
Nick STENE, Euromonitor

14:30-14:50 Update on the evaluation of the Detergents Regulation and the Fitness check on chemicals legislation 
-  challenges and opportunities.
Kirsi Ekroth-Manssila, Head of Unit, Chemicals, DG GROW, European Commission 

14:50-15:10 Chemicals and consumers: a communication challenge 
Johanna Salomaa-Valkamo Head of Communications, ECHA

15:10-15:30 Improving our future labels and digitalisation opportunities : consumer findings and first ideas
Paul Clohessy, P&G/A.I.S.E. 

15:30-16:00 BREAK 

16:00-17:00 Panel discussion:Consumers’ expectations & Opportunities through the Detergent regulation review 
      • Christel Søgaard Kirkeby, Danish Consumer Council 
      • Dr Claudia Thierbach, German Federal Environmental Agency
      • Gerard Luijkx, Unilever/A.I.S.E., 
      • Bernd Glassl, IKW 
17:00-17:15 Conclusion 
Arndt Scheidgen, A.I.S.E. President 

17:15-18:00 Cocktail

Social media hastag: #AISEforum2018
Submit your questions online via SLIDO.COM
Event code: #AISEforum2018

About  A.I.S.E.

A.I.S.E. is the International Association for Soaps, Detergents and Maintenance Products. Based in Brussels, A.I.S.E. has been the voice of the industry to EU regulators for 65 years. 

Membership consists of 29 national associations across Europe, 18 corporate members and eight value chain partners. Through this extensive network, A.I.S.E. represents over 900 companies supplying household and professional cleaning products and services across Europe. 

A.I.S.E. has a long history in leading voluntary industry initiatives that focus on sustainable design, manufacturing and consumption, product safety and safe use of products by consumers and professional customers. 


Following the A.I.S.E. Cleaning & Hygiene Forum on Wednesday, 5 December 2018, we are pleased to invite you to access the conference material below:

  • Nick Stene,   Euromonitor -  Digitalisation and the disruption of voice in the laundry value chain - click here for the presentation
  • Johanna Salomaa-Valkamo , ECHA -  Chemicals and consumers: a communication challenge? - click here for the presentation
  • Paul Clohessy, P&G/A.I.S.E. - Improving our future labels and digitalisation opportunities: consumer findings and first ideas 
  • Dr Claudia Thierbach, German Federal Environmental Agency - click here for the presentation
  • Christel Søgaard Kirkeby, Danish Consumer Council - click here for the presentation
Pictures of the event are available in the PHOTO GALLERY 
The A.I.S.E. Cleaning and Hygiene Forum will take place at the hotel Renaissance in Brussels. 

Hotel Address:
Rue du Parnasse, 19
1050 Brussels
Tel +32 2 505 29 29

Please find further hotel information here

Access: the Hotel Renaissance is located near Place du Luxembourg  - See MAP

Parking available (15 rue du Parnasse)
Driving directions for GPS users: please use the parking's address 'Rue du Parnasse 15, 1050 Brussels'.

Transportation from the airport: Limousine service on demand from hotel; fee: 75 EUR (one way) ;on request
Estimated taxi fare: 45 EUR (one way)
Bus service, fee: 6 EUR (one way)


A.I.S.E. Secretariat: 

Boulevard du Souverain, 165 B-1160 Brussels (Belgium) 
Contact: Ms Caroline Dubois
Tel: + 32 2 679 62 70 Fax: + 32 2 679 62 79 

Register to our event: